Document one
Terms of Use
These terms govern your use of the Belle’s application and services. Effective 17 July 2026.
1. Who we are, and what you're agreeing to
Belle’s is operated by Belle’s Limited ("Belle’s", "we", "us"), a company being incorporated in New Zealand — these terms take effect on incorporation, and the NZBN will be published on the legal page on the day it issues. By creating an account, accepting an invitation to a wedding workspace, or using the service in any way, you agree to these Terms of Use, our Privacy Policy, Cookie Notice and AI Disclosure, which together form the agreement between you and us. If you do not agree, please do not use the service.
2. Eligibility and your account
You must be at least 16 years old to hold an account. You are responsible for keeping your login credentials secure and for all activity that occurs under your account. You must give us accurate information and keep it up to date. We may decline to open, or may close, any account at our reasonable discretion.
3. Collaborators and permission tiers
The account owners (usually the couple) may invite collaborators — parents, in-laws, the wedding party — and choose what each collaborator can see and do. Collaborators are bound by these terms from the moment they accept an invitation. The account owners are responsible for choosing appropriate permission tiers and for the conduct of the collaborators they invite. We may act on the instructions of any person who holds permission to give them.
4. Fees
Paid plans are charged as a single, one-off fee per wedding, in New Zealand dollars and inclusive of GST unless stated otherwise. Fees are payable in advance and, to the maximum extent permitted by law, are non-refundable — including if the wedding is postponed or cancelled, or if you stop using the service. Nothing in this clause limits any refund rights you have under the Consumer Guarantees Act 1993 or other laws that cannot be excluded.
You may instead choose a monthly plan. Monthly plans renew automatically each month until you cancel, at the price shown when you subscribed; we will give you at least 30 days’ notice by email before any price change. You can cancel at any time from your account menu and your plan runs to the end of the period you have paid for — we do not refund part-months. Your workspace and everything in it stays available on the free Workspace plan after a paid plan ends.
5. The Assistant and the Trust Ladder
The service includes an AI assistant. Its authority to act is set by you, one rung at a time: (a) Suggesting only; (b) Draft for my approval; (c) Send emails and messages; (d) Commit within budget — Belle may accept a quote in writing inside limits you set, and never authorises, makes or schedules a payment. Every couple starts at rung one, and Belle never contacts a third party without approval until you have expressly promoted it. When you approve an action, or promote Belle to a rung that permits it to act without individual approval, you authorise that action and it is treated as taken by you. You can demote Belle at any time.
AI-generated content can be wrong. You must review dates, amounts, names and commitments before relying on them, and you acknowledge that Belle’s outputs are suggestions, not professional, financial or legal advice. Our AI Disclosure explains this in more detail and forms part of these terms.
6. Connecting your email
If you connect Gmail or another mailbox, you authorise us to access it to the extent of the permissions you grant, so Belle can identify vendor correspondence and turn it into organised planning information. You may disconnect your mailbox at any time in settings or through your email provider. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. You confirm you are entitled to grant us this access (for example, that it is your mailbox).
7. Your content
You own the content you and your collaborators put into the service — guest lists, budgets, notes, photos, emails and floor plans ("Your Content"). You grant us a worldwide, royalty-free, sublicensable licence to host, copy, process, analyse, adapt and display Your Content for the purposes of operating, securing, supporting and improving the service. This licence lasts as long as we need it for those purposes, and survives account closure only for content we are required or permitted to retain. We do not use your guest list to train AI models. Guest names and contact details, dietary, access and health information, seating and family relationships, and anything you receive in a connected mailbox are excluded from model training entirely — ours and any provider’s. Where Belle drafts on your behalf it reads your workspace at the moment it writes; that is not training, and a model provider may not retain or learn from it. You are responsible for having the right to upload Your Content, including any personal information about guests and other people.
We may create de-identified and aggregated data from Your Content and from how the service is used — for example, typical budgets, booking timelines and vendor pricing trends. That aggregated data belongs to us, and we may use it for any purpose, including publishing or selling insights about the wedding market, provided it can no longer identify you, your guests or your collaborators. Data obtained from a connected mailbox is excluded from any sold or shared insights, and is used only as described in clause 6 and our Privacy Policy. You can export a complete copy of Your Content at any time from your account settings.
If you give us feedback, suggestions or ideas, we may use them without restriction or payment, and you assign to us all intellectual property rights in them.
8. Vendors are not us
Vendors, venues and other suppliers you find, contact or book through the service are independent third parties. We are not a party to any contract between you and a vendor, we do not endorse or guarantee any vendor, and to the maximum extent permitted by law we are not responsible for a vendor's services, conduct, pricing or availability. Vendor information shown in the service (including profiles assembled from correspondence and public sources) is provided for convenience and may be incomplete or out of date — confirm the details that matter directly with the vendor.
We do not process payments to vendors. You pay every vendor directly, on their terms; we only keep the schedule, remind you before a date is due, and record what you or the vendor mark as paid — which is a convenience, not a receipt. Belle may commit you to a booking within limits you have set, but it can never authorise a payment, and we never hold your money. If we introduce payment facilitation, it will be optional and covered by separate terms.
9. Acceptable use
You must not: use the service unlawfully or to harass, deceive or spam anyone; upload content that infringes others' rights or is objectionable; attempt to probe, disrupt or reverse-engineer the service; scrape or bulk-extract data; resell the service; use it to build a competing product; or use another person's mailbox or information without authority. We may remove content or suspend accounts that we reasonably believe breach this clause.
10. Our intellectual property
The service — its software, design, text, branding and everything in it other than Your Content — belongs to us or our licensors. We grant you a personal, non-exclusive, non-transferable, revocable licence to use it for planning your wedding while these terms are in force. No other rights are granted.
11. Availability and changes to the service
We aim for the service to be dependable, but we do not promise it will be uninterrupted or error-free. We may change, add to, or withdraw features at any time. If we withdraw a feature that is material to a plan you have paid for, our sole obligation is to offer a fair remedy, which may include a partial refund. Keep your own copies of information you cannot afford to lose — the export tools are always available to you.
12. Disclaimers
To the maximum extent permitted by law, the service is provided "as is" and we exclude all warranties, representations and guarantees not expressly set out in these terms. If you use the service for the purposes of a business (for example, as a professional planner), you agree that the Consumer Guarantees Act 1993 does not apply, as permitted by section 43 of that Act. If you acquire the service as a consumer, nothing in these terms limits your rights under the Consumer Guarantees Act 1993 or the Fair Trading Act 1986.
13. Our liability
To the maximum extent permitted by law: (a) we are not liable for indirect or consequential loss, loss of profits, savings, data or enjoyment, or for the acts or omissions of vendors, email providers or other third parties; and (b) our total aggregate liability to you and your collaborators, however arising, is limited to the greater of the fees you paid us for the wedding concerned and NZ$100. Nothing in these terms excludes liability that cannot lawfully be excluded, including under the Consumer Guarantees Act 1993 for consumers, or liability for our fraud.
14. Your indemnity
You indemnify us against loss, damage and reasonable costs (including legal costs) arising from Your Content, your breach of these terms, or your misuse of the service — except to the extent we caused the loss.
15. Suspension and ending the agreement
You may close your account at any time. We may suspend or terminate your access immediately if you materially breach these terms, if we reasonably suspect unlawful or harmful use, or if we are required to by law; and otherwise on 30 days' notice. On closure, we will make Your Content available for export for 30 days, after which we may delete it, subject to the retention described in our Privacy Policy. Clauses that by their nature should survive (including 7, 13, 14 and 17) survive termination.
16. Changes to these terms
We may update these terms from time to time. For material changes we will give you at least 14 days' notice by email or in the app. Your continued use after the effective date is acceptance of the updated terms; if you do not agree, your remedy is to stop using the service and close your account before that date.
17. Disputes: talk first, then mediate, then arbitrate
If a dispute arises, both of us agree to follow these steps in order: (a) written notice of the dispute and a genuine attempt to resolve it between us within 20 working days; (b) failing that, mediation in Auckland administered by the Resolution Institute under its standard mediation rules, with costs shared equally; (c) failing that, final and binding arbitration in Auckland by a single arbitrator under the Arbitration Act 1996, conducted in English. Neither of us may commence court proceedings except to seek urgent interim relief or to enforce an arbitral award. This clause does not prevent a consumer from making a claim in the Disputes Tribunal, or anyone from complaining to the Privacy Commissioner or the Commerce Commission.
18. General
These terms are governed by New Zealand law. They are the entire agreement between us about the service. If any part is unenforceable, the rest still stands, and the unenforceable part is read down to the minimum extent required. Our failure to enforce a right is not a waiver of it. You may not assign your rights under these terms; we may assign ours to a successor of our business on notice to you. Notices to you may be given by email to your account address or in the app; notices to us go to legal@belles.co.nz.